Welcome
All About Health
At Vidalessa, our journey began with a simple personal mission—to reduce added sugar from my diet and embrace a healthier lifestyle. As I created homemade jams for myself and shared them with friends, many asked if I sold them. This sparked the idea to bring Vidalessa to life. With the growing demand for healthier options and the challenge many face in giving up sweet treats, I wanted to offer a natural, sugar-free alternative that didn’t compromise on flavor. Our fruit spreads are perfect for everyday indulgence, allowing you to enjoy something sweet without guilt.
From Brazil to the United States
Twenty-five years ago, I made the bold decision to move to the U.S. in pursuit of better opportunities. The journey wasn’t easy—I worked night shifts while attending school in the morning to learn English and eventually enrolled in college. My hard work paid off as I advanced in my career, all while keeping my dream of providing a better life for my family back in Brazil. The challenges I faced have shaped my determination and drive as an entrepreneur today.
What Makes Vidalessa Unique
Our fruit spreads are crafted with care, using the highest quality berries and traditional methods like slow-cooking in open kettles to preserve natural flavors and textures. Unlike many commercial jams, our spreads contain no added sugars, artificial preservatives, colors, or flavors. Each jar is handmade in small batches to ensure exceptional quality and an artisanal touch.